Teenagers and other young people are abandoning Mark Zuckerberg’s social network. On the other hand, user percentage over the 55s rises. The decrease of customers between 18 and 25-years-old was 5.8% in 2017. There are most likely several reasons for the decline. Facebook losses its “trendy” aspects for many years. Youths have a lot of other choices compared to the past years for remaining in touch with loved ones, too.
In other words, Facebook lacks cool teenage features. This most current forecast suggests that it is more than simply a theory. Many teens have shifted to Instagram and Snapchat because of their features. Numerous youths don’t appear to be saving their life online. That explains why Snapchat and Instagram are growing in appeal amongst Facebook. They provide popular features for sharing photos and also videos that go away.
Will Facebook Survive the Hit?
Facebook could shed up to 2 million users under the age of 25 this year. A surge in older customers indicates over-55s will become the second-biggest market of Facebook demographic this year. The main reason is because Facebook has become too easy to use.
Leading the board for youthful target markets is Snapchat. It has updated recently, changed it’s interface a little bit and become easier to manage.
There are currently some early indications that more young social media customers are being guided by Snapchat. At the very least till moms and dads identify the best ways to utilize Snapchat and spoil the network for everybody, too. The question will certainly be whether young customers will still discover Snapchat great if more of their parents are on it. That’s the dilemma Facebook remains in.